The Blue Man is the born soul brother of the international breast cancer symbol, the Pink Lady. He was launched in Eltham Town Square on 25th November 2023 by the Eltham Prostate Cancer Information and Support Group.

The Blue Man is a symbol of Support, Awareness and Strength for anyone going through a Prostate Cancer diagnosis including partners, families and loved ones. He is also a symbol to remind all men to keep on top of their health with having a PSA blood test and finally he is there for all men to know that they are not alone and great support is available.